“Why should you care about any particular title we recommend? What can we say about a new and unfamiliar title that will pique your interest? How do we convince you that a title is worth watching? 

One avenue to address this challenge is to consider the #artwork or imagery we use to portray the titles. If the artwork representing a title captures something compelling to you, then it acts as a gateway into that title and gives you some visual “evidence” for why the title might be good for you.

Overall, by personalizing artwork we help each title put its best foot forward for every member and thus improve our member #experience.

..first steps in personalizing the selection of artwork for our recommendations and across our service. This has resulted in a meaningful improvement in how our members discover new #content..”

Medium - Artwork Personalization at Netflix