October 11, 2018Comments are off for this post.

Storytelling Tips

'Stories are the way that we change minds, the way that we change behavior.. as human beings, it helps us absorb information in a deeper way. When we hear a good story, our brain lights up at five times the capacity..'

4 elements of storytelling: relatability, novelty, tension, fluency

'The best storytellers throughout history have written at an elementary or middle school level. They break down barriers to entry for you as a reader or viewer.. they make it easy for you to get absorbed in the story..'

'It’s not about what you want to say, it’s about what your audience cares about. What are their challenges, what are their interests?'

Listen: Embracing the Storytelling Edge with Joe Lazauskas

October 10, 2018Comments are off for this post.

Mental health treatment

There's an opportunity for changing and transforming human lives here:

'On WorldMentalHealthDay Oct. 10th, many international organizations have pointed out that 1 in 4 people will deal with a mental health condition at some point in their lives; young people are particularly vulnerable to these conditions..'

'More than 13 million lives could be saved every year if mental illness was treated properly..'

What could we do to improve mental health treatment, for our friends and family, and at scale?

QZ - Experts say there are six ways to tackle the world’s “monumental” mental health crisis

September 24, 2018Comments are off for this post.

Target’s new retail experience

How Target is reinventing their in-store CX:

‘..every remodeled store has two entrances catering to different types of Target shoppers: those who need to get in and out (shopping list in hand) as quickly as possible and those who wander around with some time and cash to burn. The "ease entrance" has a beer and wine shop, grab-and-go food items, self-checkout stations and a designated pickup desk for online orders, while the "inspiration entrance" leads shoppers to what Target calls "the river." It's a curved path that runs through the entire store, with elevated displays of products, designed to be viewed from multiple vantage points, in the center.’

Adweek - Take a Tour of Target's Redesigned Store of the Future

September 20, 2018Comments are off for this post.

Copywriting Tips

Answer this question first: Who are you talking to, and what are you trying to persuade them to do?

Techniques to remember:

  • Alliteration - sentences where each word starts with the same letter
  • Cadence - Start short. Then you can get longer.
  • Symmetry - repeat the same copy, but with a twist
  • Repetition - the more you repeat something, the more likely it is to stick
  • Chiasmus - putting a statement in reverse on itself
  • Science of threes - a group of 3 is more satisfying and easy to remember

Invision - 6 writing techniques for web copy, and why they work

September 5, 2018Comments are off for this post.

Digital Braille

“Kristina Tsvetanova was once asked to help a blind friend sign up online for a class. Understanding why he could not do so opened her eyes to the lag in technological innovation to benefit blind and visually impaired people. ‘The shock that my friend couldn’t perform this simple task stayed with me..’

..the tablet’s glass is perforated into a grid with holes, which allow Blitab’s liquid-based technology to create tactile relief — or “tixels” — that outputs content in the Braille alphabet — the touch-reading system that has been the literacy tool for blind people since 1824. The “smart” liquid alters the surface of the tablet to convert text, maps and graphics into Braille, by creating a rising sensation under the user’s fingertips.

‘With this tool, the blind can surf the net, connect with friends and download books, like everyone else’

‘This tablet will be especially impactful for the life progress of young blind persons..’”

NYT - Braille for a New Digital Age

August 28, 2018Comments are off for this post.

The ‘Hunter Method’

“All you do is choose one task that is going to be the focus of your day, even if it doesn’t take you the whole day to complete. You write that item down on a Post-it note, stick it to your laptop (or a wall) and use it as your lodestar. Look to the note when your mind begins to wander..

It’s a significant, high-impact item, and by getting it done, you will feel more fulfilled..

Early human survival tactics inspired the title - if the hunter made a successful hunt for that day, his family would eat. If not, they wouldn’t..”

QZ at Work - The to-do list method for people with crazy lives and short attention spans

August 24, 2018Comments are off for this post.

Openness

"It seems that more visual information breaks through into conscious perception for people high in openness--they see the things that others screen out.."

Inc. - Creative People Literally See the World Differently, Mind-Blowing Research Shows

August 22, 2018Comments are off for this post.

The Case for Curiosity

“Why? is ubiquitous in the vocabulary of young children, who have an insatiable need to understand the world around them. They aren’t afraid to ask questions, and they don’t worry about whether others believe they should already know the answers. But as children grow older, self-consciousness creeps in, along with the desire to appear confident and demonstrate expertise. By the time we’re adults, we often suppress our curiosity.

..In most organizations, leaders and employees alike receive the implicit message that asking questions is an unwanted challenge to authority. They are trained to focus on their work without looking closely at the process or their overall goals. But maintaining a sense of wonder is crucial to creativity and innovation. The most effective leaders look for ways to nurture their employees’ curiosity to fuel learning and discovery.”

HBR - Why Curiosity Matters

August 15, 2018Comments are off for this post.

Design Thinking & Strategy Rooms

How Ford is remaking itself as a tech-savvy transportation company:

“Mr. Hackett’s goal is to better position the company to tackle these challenges in part by engineering a culture shift, pushing executives to be less regimented and more open-minded. He has introduced new methodologies from his previous job, including a process called designthinking that attempts to solve problems by getting into the mind of the consumer.

‘Corporations tend to reward action over thinking, but the truth is…you’ll find the companies that didn’t do the deep thinking and acted quickly have to redo things.’

..executives have set up a series of strategyrooms, many in offices that once belonged to the company’s corporate officers.

Rather than sit through PowerPoint presentations, executives meet surrounded by walls packed with charts, diagrams and other materials outlining the strategy for various models and business units. The goal is to allow everyone to view different parts of a plan, from manufacturing to marketing, in one place and make decisions quickly.

‘There is a set of what you need to know about your business always on the wall, it shouldn’t be buried in your laptop somewhere that you have to go search for.’”

WSJ - Ford’s New CEO Has a Cerebral Style—and to Many, It’s Baffling

July 1, 2018Comments are off for this post.

Humans & AI Working Together

“Humans need to perform three crucial roles. They must train machines to perform certain tasks; explain the outcomes of those tasks, especially when the results are counterintuitive or controversial; and sustain the responsible use of machines..

..five characteristics of business processes that companies typically want to improve: flexibility, speed, scale, decision making, and personalization.

..in the future, company roles will be redesigned around the desired outcomes of reimagined processes, and corporations will increasingly be organized around different types of skills rather than around rigid job titles.”

HBR - Collaborative Intelligence: Humans and AI Are Joining Forces

June 20, 2018Comments are off for this post.

Disagreeable Giving

"The agreeable giver may seem like the ideal employee, but their sunny disposition can make them averse to conflict and too eager to agree. Disagreeable givers, on the other hand, can be a pain in the ass, but valuable to an organization.

They’re more likely to fight for what they believe in, challenge the status quo, and push the organization to make painful but necessary changes. And because they’re stingy with praise, when it’s offered, it generally can be trusted.

Disagreeable givers “can get more joy out of an argument than a friendly conversation” and be tough to work with. But for organizations eager to avoid complacency and determined to improve, they also can be invaluable."

Quartz - The best employees are not the agreeable ones, according to Adam Grant

June 13, 2018Comments are off for this post.

Questions for Carnival CEO Arnold Donald

Q: Your go-to question for a job candidate is ____?

“What does success look like for you five years from now”

Q: The best way to run a meeting is ____?

“To be in listening mode”

Q: What is the best professional advice you’ve ever been given?

“You have to bring people along with you”

WSJ - Carnival CEO Arnold Donald: How I Work

June 5, 2018Comments are off for this post.

Self-service Kiosks

“What we’re finding is when people dwell more, they select more, so there’s a little bit of an average check boost.”

Marketwatch - McDonald’s is making a big bet on self-service kiosks

June 1, 2018Comments are off for this post.

Attention as a Commodity

Listen to this #TED radio hour on #attention as a commodity for humans. Every time we check our phone, we’re playing a slot machine...

Spotify - NPR 'Attention Please'

April 6, 2018Comments are off for this post.

Emoji body language

“3.2 billion people—have regular internet access, and 50% access the web by mobile ?

Under 25s in the western ? spend an average of almost 30 hours online each week, while even the over 40s spend over 20 hours connected every week

#Emoji is the body language of the digital age

Two thirds of the human ?’s neural activity relates to vision. With our eyes open, 40% of the brain’s nerve fibres are connected to the retina; and it takes just 100 milliseconds, a fraction of a second, for an adult human to recognise an object.

These little ?’s enable us to better express tone of voice and body language.”

Psychology Today - Breaking the Emoji Code

February 19, 2018Comments are off for this post.

Robot-proof Education

“How do you provide a robot-proof #education?

1) technological literacy - understanding how #machines work, how to interact with machines..

2) data literacy - understanding this enormous flow of #information and how to navigate it and how to make sense of it..

3) human literacy - what we as humans do that machines are not able to replicate, such as #creativity, innovation, entrepreneurship, the ability to be empathetic with others, the ability to work with others, understand their body language, work in teams, be global, be culturally agile.."

WSJ - How to Prepare College Graduates for an AI World

 

February 15, 2018Comments are off for this post.

Future Offices

“Now the trend is toward a 'palette of spaces' to accommodate the various ways people like to work..

..the future of #offices as akin to set design: ever-changing, modular configurations, and immersive environments focused on employee happiness and retention. There may even be a bigger focus on light and sound, a neglected aspect of even the most forward-thinking offices.

A successful office space needs to offer a respite from the screen. In a way it becomes the antithesis to the screen - soft, calming, analog and transportive.."

Linkedin - How your future office will look

February 10, 2018Comments are off for this post.

What do you know

Seek to know more about the world

Understand more about what you don’t know

Pause to listen to what people know

February 1, 2018Comments are off for this post.

Overheard on the sidewalk

“You can collect anything - you need to know what you’re looking for”

“Get to the top, by starting small”

January 25, 2018Comments are off for this post.

Curiosity and Creativity

“..highly curious individuals asked extremely open questions like “What do you think?” or “Where could I go next with this?” These #designers received significantly more feedback than those asking narrow questions, and their final designs received higher scores. We believe this is because, by leading with #curiosity, the feedback seeker is signaling they’re open to ideas beyond their own.”

HBR - How to Give and Receive Feedback About Creative Work

January 21, 2018Comments are off for this post.

Artwork Personalization

“Why should you care about any particular title we recommend? What can we say about a new and unfamiliar title that will pique your interest? How do we convince you that a title is worth watching? 

One avenue to address this challenge is to consider the #artwork or imagery we use to portray the titles. If the artwork representing a title captures something compelling to you, then it acts as a gateway into that title and gives you some visual “evidence” for why the title might be good for you.

Overall, by personalizing artwork we help each title put its best foot forward for every member and thus improve our member #experience.

..first steps in personalizing the selection of artwork for our recommendations and across our service. This has resulted in a meaningful improvement in how our members discover new #content..”

Medium - Artwork Personalization at Netflix

January 15, 2018Comments are off for this post.

Digital and Physical

#FjordTrends: “The future of #servicedesign is about blending digital and physical..

Ask: how do we design #experiences and #spaces to connect with people around us, enabled by #digital in a #physical world?

The relationship and connectivity between devices will be critical — and should be #invisible.”

Fjord - Physical fights back

January 1, 2018Comments are off for this post.

Open to New

I try to embrace the phrase: ‘OPEN TO NEW’ as an approach to improvement.

This article explores the economic benefits of experimenting outside our normal decisions:

“Habits are powerful.. Trying something #new can be painful: I might not like what I get and must forgo something I already enjoy.. Overconfidence also holds us back. I am unduly certain in my guesses of what the alternatives will be like, even though I haven’t tried them..

We should also be wary of an automatic bias in favor of the status quo.. #Experimentation is an act of humility, an acknowledgment that there is simply no way of knowing without trying something different..”

NY Times - Why Trying New Things is So Hard to Do

December 9, 2017Comments are off for this post.

Offline and Online

“Brands need to be more proactive in embedding a customer-centric mindset throughout all departments. This process requires a mix of #data-driven insight and human initiative and #empathy..

Striking the right balance between #AI systems and #human frontline delivery is vital..

Stimulating positive emotions and driving loyalty requires designing a #customerjourney that leverages both technology and humans..”

Forbes - The Future Of Business: Integrating Offline And Online To Delight The Customer

December 7, 2017Comments are off for this post.

Accessible & Inclusive

“We think a lot about what is #accessible to her - most of the time, not much. Everything just seems made for different people...”

“Where do we take her where she was going to feel comfortable - she was never comfortable..”

Great story about an ultra-accessible water park where it’s fully #inclusive; and using technology to help people with disabilities!

NY Times - Can this Water Park Make Fun More Inclusive (video)

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© 2019 Nate Wearin

© 2019 Nate Wearin 

© 2019

Nate Wearin