'Stories are the way that we change minds, the way that we change behavior.. as human beings, it helps us absorb information in a deeper way. When we hear a good story, our brain lights up at five times the capacity..'
4 elements of storytelling: relatability, novelty, tension, fluency
'The best storytellers throughout history have written at an elementary or middle school level. They break down barriers to entry for you as a reader or viewer.. they make it easy for you to get absorbed in the story..'
'It’s not about what you want to say, it’s about what your audience cares about. What are their challenges, what are their interests?'