Answer this question first: Who are you talking to, and what are you trying to persuade them to do?

Techniques to remember:

  • Alliteration - sentences where each word starts with the same letter
  • Cadence - Start short. Then you can get longer.
  • Symmetry - repeat the same copy, but with a twist
  • Repetition - the more you repeat something, the more likely it is to stick
  • Chiasmus - putting a statement in reverse on itself
  • Science of threes - a group of 3 is more satisfying and easy to remember

Invision - 6 writing techniques for web copy, and why they work