“Analysts were skeptical..” Here’s what I see:
- People don’t want cameras (Spectacles) attached to their face
- Non-traditional navigation only works for young people: “ #Snap reaches 70% of the 13 to 34-year-old population in developed world markets ”
- It’s hard to find & consume quality content - the fast style of advertisers’ video stories is often nauseating
- They’re not focused enough on attracting brand influencers..