How Target is reinventing their in-store CX:

‘..every remodeled store has two entrances catering to different types of Target shoppers: those who need to get in and out (shopping list in hand) as quickly as possible and those who wander around with some time and cash to burn. The "ease entrance" has a beer and wine shop, grab-and-go food items, self-checkout stations and a designated pickup desk for online orders, while the "inspiration entrance" leads shoppers to what Target calls "the river." It's a curved path that runs through the entire store, with elevated displays of products, designed to be viewed from multiple vantage points, in the center.’

Adweek - Take a Tour of Target's Redesigned Store of the Future